Tiancheng Egg Industry

In early 2025, Tiansheng Mu Yuan Organic Cage-Free Eggs officially entered OLE Premium Supermarkets, part of the China Resources Vanguard Retail Group. This product stands as one of the few premium eggs in China certified both organic and cage-free. Production strictly adheres to EU animal welfare standards, ensuring hens enjoy ample space to roam freely, forage, take clean dust baths, and lay eggs in private nesting areas. The hens live a “luxurious” life, happily producing eggs of exceptional quality.

As a premium chain brand under China Resources, OLE is renowned for its stringent product selection standards. This collaboration with Tiansheng Farm signifies OLE's further expansion into the high-end egg sector, offering consumers traceable, healthy choices from farm to shelf.
Under non-cage rearing, hens experience reduced stress responses, lowering the risk of Salmonella contamination in eggs compared to traditional cage systems. Combined with organic feeding standards, the products undergo over a hundred tests for antibiotics and drug residues, while significantly boosting nutritional components like Omega-3.

The European Union plans to phase out cage systems entirely by 2027, with China's market demand for cage-free eggs projected to grow by over 1.8 billion eggs annually. Currently, more than 10,000 food and beverage brands—including Starbucks and Peet's Coffee—have committed to sourcing cage-free eggs. OLE's channel advantages can accelerate brand penetration into household consumption scenarios, meeting high-net-worth individuals' demand for “responsible consumption.”

dual certification system not only reflects respect for animal welfare but also embodies our commitment to consumer health. Moving forward, we will continue expanding production capacity to advance China's egg industry toward international standards.”
In an era where health-conscious consumption and sustainable development go hand in hand, the launch of this product represents not only a commercial breakthrough but also signifies a comprehensive upgrade of China's egg industry toward high-quality standards.