Tiancheng Egg Industry

On March 28, 2025, at the grand opening of Liangzhonglong·2025 13th China Ingredients E-commerce Festival held at Wuhan International Expo Center, Jiangsu Tiancheng Egg Industry Co., Ltd. became one of the exhibition's focal points with its newly launched “Ingredient List Purity” soft-boiled eggs.
On March 28, 2025, at the grand opening of Liangzhihong·2025 13th China Ingredients E-commerce Festival held at Wuhan International Expo Center, Jiangsu Tiancheng Egg Industry Co., Ltd. emerged as a key attraction with its newly launched “ingredient-free” soft-boiled eggs. This innovative egg product, featuring an “ultra-minimalist formula” as its core selling point, not only drew crowds of professional visitors for tasting but also earned high praise from catering enterprises and supply chain buyers, injecting fresh vitality into the healthy ingredients sector.

As the premier exhibition in Asia's food supply chain sector, this year's Liangzhihong Food Expo reached unprecedented scale, spanning 320,000 square meters of exhibition space. It gathered over 5,500 exhibitors and more than 400,000 professional visitors, covering the entire industry chain including aquatic products, meat and poultry, frozen foods, and seasonings.

Jiangsu Tiancheng Egg Industry showcased its soft-boiled eggs featuring a pure recipe with “only eggs and salt in the ingredient list.” Free from preservatives and artificial additives, the product achieves stable and safe soft-boiled texture through precise temperature-controlled sterilization technology. The product combines Japanese craftsmanship with Chinese dietary preferences, maximizing yolk fluidity and maintaining the delicate smoothness of the egg white. It balances convenience with premium quality, meeting both the standardization demands of the food service industry and the health-conscious preferences of home consumers.

During the exhibition, Tiancheng Egg Industry showcased the versatile applications of soft-boiled eggs in diverse settings like salads, rice bowls, and hot pots through live cooking demonstrations and complimentary tastings. Many food service professionals praised their “surprisingly delicious texture” and “convenient preparation,” with several chain brands expressing immediate purchasing interest. A representative from a Guangdong-based fast-food chain stated: “The pure formulation of soft-boiled eggs aligns perfectly with our ‘light-burden dining’ philosophy. We plan to incorporate them into our core menu in the future.”

“Health” and “preparation” emerged as key themes at this year's exhibition. Data from the Liangzhilong organizing committee revealed that over 60% of exhibitors launched low-fat, low-salt, or clean-label products, confirming a shift in market trends. Tiancheng Egg Industry's soft-boiled eggs arrived at the perfect moment, meeting consumers' demand for transparent ingredients. Amid the “clean eating” trend, this egg revolution—combining purity and deliciousness—may reshape the industry's competitive landscape.